This project involved branding any of five non-existing restaurants, the one chosen being for a BBQ in the Orlando, FL area dubbed "The Mighty Growler"; the logo was made to portray a snarling bear as bears tend to be quite, ahem, mighty; as such, it was given a sort of edgy look to really capture that sort of visceral feeling, the strength, the ferocity. After the logo's finalization, mockups were used to further establish the brand's identity in the form of things commonly seen in restaurants such as drink coasters and a restaurant menu.